Vento

Vento's conceptualization is based on the creation of a captivating environment, where every detail has been carefully designed to awaken the senses.

From the organic, detailed and modern architecture to the immersive lighting of beautiful sunsets on the terrace, Vento has been created as a refuge for lovers of good taste, distinction and distraction.

Vento is the fusion of the architecture used in the Mediterranean (Greece and Italy) and the Caribbean (Tulum).

The concept that is reflected in some tables and furniture is based on the restoration style and designed only for the space given to Vento, using a special technique called "chalk."

The paint used on the walls of Vento is paint used many years ago in Mexico called "Lime paint" that returns to fashion after decades, it is a different technique, messy and improvised, giving originality to the moment of mixing with the different artificial and natural lights.

Vento captivates the senses through different stimulations inside the bar, next to a water fountain, the sensation of freshness accompanied by signature cocktails.

The conceptualization of the place goes hand in hand with the conceptualization of the menu, giving rise to a "Greco-Roman" identity, taking into account the beginnings of the culture, seeking a logical meaning through the legend "Kalos Kai Agathos" giving emphasis on the mixture of the "good and the beautiful" giving rise to "perfection."

“In VENTO all our skills and knowledge were reflected in a comprehensive manner.”

  • Gonzalo Antelo, Architect.

Delifest Pepsi

Yes with Pepsi, Yes with Urban.

A challenge that came to Urban from the CBN where we implemented a unique concept for Pepsi. A journey of flavors consisted of having 6 restaurants with cuisine from 6 different countries, creating a complete gastronomic experience within Expocruz. This challenge was met in time, breaking the expectations of everyone who witnessed it, creating a space that communicates and highlights each attribute that enhanced the brand, thus managing to attract an impressive number of people on this journey thanks to the implementation, administration logistics created and executed by our work team, ensuring comfort, influx and above all the positioning of the brand that in turn generated sales for each stand, making us visible thanks to prominent influencers, shares, visits, as well as interaction on different social media platforms. and digital media such as newspapers and Expocruz notes, which increased the reach of Pepsi, having as its cover and image the implementation carried out together with our great friends at the CBN.

HUari

Huari is a brand with a strong identity within its concept called 'Origins.' We had the task of showcasing the soul and DNA of the company in a physical manner, accurately demonstrating the sensations that this concept aims to evoke in passersby. Every detail was aimed at creating a unique experience, so various applications were considered, with one of the most significant being the use of locally handcrafted threads from the Huari region. Each detail was carefully considered in this regard, leading us to win another award during the event.

Hendricks´s

As art enthusiasts, we have long been enamored with the graphic style of Hendricks. We saw an opportunity to collaborate with them on a project to redefine the brand's art, applying our passion for gin.

The main idea of this project is to create a space that generates an experience, building what is known as sensory marketing, positioning the brand in the five senses of each customer. Visually, this work can be likened to a contemporary art museum; once you see it, it's very difficult to forget.

The work involved Flat Bed printing with UV ink, laser cutting of multiple pieces measuring up to 1.75m. The use of materials ranges from wood, iron, PVC, MDF, ensuring that all materials are easily transportable. In other words, it's easy to take away, allowing the brand to reuse it once it has served its purpose at the location.

I.A. Del Valle

Another one of our award-winning projects at the international fair in Cochabamba, which holds a special place in our hearts, came to our agency through a company we consider part of the family. Del Valle was an absolute challenge, as it was vying for a position in one of the country's most competitive markets, with a limited budget. Ingenuity and innovation were essential. By using recycled materials from the same factory, creativity, but above all, affection and passion for the project, we managed to align with the brand's concept, exemplifying it in a way that yields positive results.

Sedal

We played a key role in a nationwide campaign for Sedal led by our great friends at Four Group, where we were their top choice thanks to our experience in space management and our track record of impact with the target audience. For the brand, these were its main objectives. In this project, we tailored the ideas to merge with the city's current situation, thus creating an unparalleled and efficient advertising space.

CASAHUALLPA

The concept for Casahuallpa stems from a deep desire to revitalize Potosí's history and transform a heritage site into a vibrant center for culture, tourism, and memory. Located in the heart of the historic center, this project rises on the site of the former Dolores Sugar Mill, a structure built in 1787 that functioned for over two centuries as a key player in silver production. Today, this legacy is reborn as a tourist complex spanning over 8,700 square meters, integrating architecture, history, and a vision for the future, driven by the Cortes Torrico family as a concrete commitment to the development of their hometown. 

Under the creative direction of Urban Group, Casahuallpa becomes a declaration of love for history, projected toward the future. “It is an opportunity to give life and value back to a heritage icon that will not be abandoned, but rather redefined with identity and purpose,” say its promoters.

BUDWEISER

With the support of Urban Group, Budweiser arrived in Cochabamba for the first time at Bolivia's largest festival and managed to transform an event into an unforgettable experience through the activation centered on the red carpet, a space where visitors felt like the center of the "The King of Beer" activation as we captured the best moments of the brand at Non Stop The Madness.

KIT KAT

Kit Kat, in partnership with Urban Group, carried out a memorable activation at UPB CBBA designed to offer a disruptive experience fully aligned with its "Have a Break" motto. The event included interactive games and live music with a guest DJ, creating an energetic atmosphere. 

The activation combined entertainment, prizes, and experiential branding in a university setting, forging a direct connection with a young audience. Furthermore, the visual design and participatory approach fostered strong in-person interaction.

SCHWEPPES

In partnership with Urban Group, Schweppes made its presence felt at the Non Stop The Madness festival, activating a unique experience within the most anticipated event for young people in Cochabamba. The activation centered on a dynamic concept that combined games, interactive challenges, and a photo opportunityarea, where attendees could capture memorable moments with the brand's refreshing essence. 

The activation successfully integrated fun, prizes, and direct brand interaction, generating an emotional connection with the target audience and reinforcing Schweppes' presence.

RETRO DINNER

Pepsi, in partnership with Urban Group, launched the Retro Dinner experience at FEXCO Cochabamba 2024, offering a nostalgic journey that combined flavor, style, and fun in a vintage-themed setting. The space recreated a classic American diner, with a carefully designed retro ambiance and an immersive atmosphere that transported visitors to another era. As part of the experience, Pepsi collaborated with local restaurants to ensure that the dishes served during the event were specially paired with Pepsi, enhancing the flavor and reinforcing the emotional connection between the beverage and the food.

PEPSI CARNAVAL

During the Non Stop The Madness festival en Cochabamba, Pepsi, in collaboration with Urban Group, innovated with an activation designed to excite and captivate a young audience. A food court was set up with partner restaurants, where attendees could serve their Pepsi beverages while enjoying interactive experiences. 

Just minutes before the concert, a unique experience was created where Pepsi was the star on stage, with a great activation full of excitement and music, strengthening its image as a brand aligned with youth.

COCA COLA NAVIDAD

Urban Group developed a special experience at Villa Navidad in La Paz, Bolivia, located at the central cable car station, creating a space designed for gathering, joy, and community connection. For five days, the event brought together thousands of people in a festive atmosphere, where adults and children alike could enjoy themselves, take photos, and be part of a collective celebration. 

The event was executed by a team of 65 people in charge of logistics and administration, ensuring the smooth running of the experience. As part of the initiative, 5,200 cookies were baked for children, reinforcing the charitable spirit of the event. In total, 14,500 people were reached directly, resulting in a high-impact action that combined organization, human warmth, and massive participation.

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Bernardo Treviño - CEO

His journey began in the legal realms of Aerosur, where he played a pivotal role. The path to advertising magic began when he was summoned to breathe life into the Aerosur Cup, and soon his urban odyssey took a new direction. Assuming the role of manager for four consecutive years in the city of La Paz, Bernardo found his true passion. He forged such a deep connection with advertising that he veered away from a legal career, venturing into uncharted territory that would lead him to become one of the founders of Urban Group in 2006, where a dream was born that gave rise to the agency we know today, an entity that transcends the ordinary and breathes innovation in the city of Cochabamba. Guided by audacity and adaptability, Bernardo's path was marked by perpetual reinvention. New services were created, roots were established in new areas, and their growing branches were stabilized. His immediate plan includes the bold challenge of conquering La Paz, a step that would solidify urban presence along the central axis. Armed with years of experience, they have set their sights on global horizons, projecting the export of their products to international markets, a testament to their growth and innovation.

Rodrigo Treviño - Art Director

A maker in heart and spirit. Rodrigo's journey into the architectural and advertising world began with seven years of restoration work in Italy at the school of artisans... renowned for training artisans of the highest caliber for seven generations. Among his most notable works, we find the historic restoration of the Santa Maria in Trastevere Church and the Vatican. He then pursued a master's degree in history with a focus on art at the Second University of Rome to further enhance his skills. Rodrigo is one of the founders of Urban Group, driven by the idea of beautifying the city in a unique way, innovating in every possible aspect, particularly in the use of materials and architectural conceptualization focused on advertising. He always bets on the youth that takes you out of your comfort zone to provide a different and fresh perspective in any area of knowledge. These actions position him as a leader in the existing areas of the company. During his leisure time, he seeks to perfect his skills in restoration, photography, and all manual design work.

Gonzalo Antelo - Production director

Master of Forms and Architecture, Gonzalo embarks on creating worlds, overseeing construction projects, and remodeling spaces that breathe life into structures. At the 2022 Cochabamba International Fair (FEICOBOL), together with the Urban team, they brought a dream to life with the award-winning DEL VALLE EMBOL stand. But that's not all; imagine building a nightclub from scratch, starting with creating its essence and ending with crafting a monument to architecture. That's VENTO, established in Santa Cruz, a project born from the spark of creativity destined to become a place where nights come alive. Gonzalo is widely recognized for his design style, aesthetics, and creativity, attributes that make him an irreplaceable and indispensable part of the Urban team.

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